{"id":381728,"date":"2024-07-05T11:29:08","date_gmt":"2024-07-05T04:29:08","guid":{"rendered":"https:\/\/sotel.us\/%e6%9c%aa%e5%88%86%e7%b1%bb\/ai-and-trends-in-digital-marketing\/381728\/"},"modified":"2024-07-17T16:22:37","modified_gmt":"2024-07-17T09:22:37","slug":"ai-and-trends-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/sotel.us\/ko\/marketing-ko\/ai-and-trends-in-digital-marketing\/381728\/","title":{"rendered":"AI and Machine Learning in Marketing: Trends and Applications"},"content":{"rendered":"<p><!DOCTYPE html><br \/>\n<html lang=\"ko\"><br \/>\n<head><br \/>\n    <meta charset=\"UTF-8\"><br \/>\n    <title>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud601\uc2e0\ud558\ub2e4<\/title><br \/>\n<\/head><br \/>\n<body><\/p>\n<h2><strong>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud601\uc2e0\ud558\ub2e4<\/strong><\/h2>\n<p>\uc778\uacf5\uc9c0\ub2a5(AI)\uacfc \uba38\uc2e0\ub7ec\ub2dd(ML)\uc740 \ub354 \uc774\uc0c1 \ubbf8\ub798\uc758 \uac1c\ub150\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ucca8\ub2e8 \uae30\uc220\ub4e4\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub370\uc774\ud130 \ubd84\uc11d, \uace0\uac1d \uacbd\ud5d8 \uac1c\uc778\ud654, \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\uc5d0 \uc788\uc5b4 \uc804\ub840 \uc5c6\ub294 \ub2a5\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ud604\ub300 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ud0a4\ud2b8\uc5d0\uc11c \ud544\uc218\uc801\uc778 \ub3c4\uad6c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 AI\uc640 ML\uc758 \uc9c4\ud654<\/strong><\/h2>\n<p>AI\uc640 ML\uc740 \uc218\ub144\uac04 \ud06c\uac8c \ubc1c\uc804\ud588\uc2b5\ub2c8\ub2e4. \ucd08\uae30\uc5d0\ub294 \ud559\uc220 \uc5f0\uad6c\uc5d0 \uad6d\ud55c\ub418\uc5c8\ub358 \uc774 \uae30\uc220\ub4e4\uc740 \uc774\uc81c \ub9c8\ucf00\ud305\uc744 \ud3ec\ud568\ud55c \ub2e4\uc591\ud55c \uc0b0\uc5c5\uc5d0\uc11c \ud544\uc218\uc801\uc778 \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2e0\uacbd\ub9dd\uc5d0\uc11c \ub525\ub7ec\ub2dd \uc54c\uace0\ub9ac\uc998\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0\uc758 \ubc1c\uc804\uc740 \ub9c8\ucf00\ud130\ub4e4\uc774 \uace0\uac1d \ud589\ub3d9\uacfc \uc120\ud638\ub3c4\ub97c \ub354 \uae4a\uc774 \uc774\ud574\ud560 \uc218 \uc788\ub294 \uc815\uad50\ud55c \ub370\uc774\ud130 \ubd84\uc11d \ub3c4\uad6c\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uae38\uc744 \uc5f4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uace0\uac1d \ub370\uc774\ud130 \ubd84\uc11d: \uac8c\uc784 \uccb4\uc778\uc800<\/strong><\/h2>\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c AI\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uc601\ud5a5 \uc911 \ud558\ub098\ub294 \ubc29\ub300\ud55c \uc591\uc758 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\ub294 \ub2a5\ub825\uc785\ub2c8\ub2e4. AI\ub97c \ud65c\uc6a9\ud558\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \uace0\uac1d \ud589\ub3d9, \uc120\ud638\ub3c4 \ubc0f \uad6c\ub9e4 \ud328\ud134\uc5d0 \ub300\ud55c \uae4a\uc740 \ud1b5\ucc30\ub825\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub370\uc774\ud130 \uae30\ubc18 \uc811\uadfc \ubc29\uc2dd\uc740 \uae30\uc5c5\uc774 \uc815\ubcf4\uc5d0 \uc785\uac01\ud55c \uacb0\uc815\uc744 \ub0b4\ub9ac\uace0 \ubaa9\ud45c \ub300\uc0c1\uc758 \ud2b9\uc815 \uc694\uad6c\uc5d0 \ub9de\ucdb0 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc870\uc815\ud560 \uc218 \uc788\uac8c \ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8<\/strong><\/h2>\n<p>AI \uae30\ubc18 \ub3c4\uad6c\ub294 \ub9e4\uc6b0 \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uac00\ub2a5\ud558\uac8c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, AI \uc54c\uace0\ub9ac\uc998\uc740 \uace0\uac1d \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uc81c\ud488\uc744 \ucd94\ucc9c\ud558\uace0, \uac1c\uc778\ud654\ub41c \uc774\uba54\uc77c\uc744 \uc791\uc131\ud558\uace0, \ud0c0\uac9f \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac1c\uc778\ud654\ub294 \uace0\uac1d \ucc38\uc5ec\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \ubfd0\ub9cc \uc544\ub2c8\ub77c \uc804\ud658\uc728\uc744 \ub192\uc5ec \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \ucd09\uc9c4\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9c8\ucf00\ud305 \uc790\ub3d9\ud654<\/strong><\/h2>\n<p>\uc790\ub3d9\ud654\ub294 AI\uc640 ML\uc774 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\ub294 \uc911\uc694\ud55c \uc601\uc5ed\uc785\ub2c8\ub2e4. \ucc57\ubd07, \uc790\ub3d9 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc2dc\uc2a4\ud15c \ubc0f AI \uae30\ubc18 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc77c\uc815 \uad00\ub9ac \ub3c4\uad6c\uc640 \uac19\uc740 \ub3c4\uad6c\ub294 \ubc18\ubcf5\uc801\uc778 \uc791\uc5c5\uc744 \ucc98\ub9ac\ud558\uc5ec \ub9c8\ucf00\ud130\ub4e4\uc774 \uc804\ub7b5\uc801 \uacc4\ud68d\uc5d0 \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \uc2dc\uac04\uc744 \uc808\uc57d\ud569\ub2c8\ub2e4. \uc790\ub3d9\ud654\ub294 \uc77c\uad00\uc131\uacfc \ud6a8\uc728\uc131\uc744 \ubcf4\uc7a5\ud558\uc5ec \ub9c8\ucf00\ud305 \ub178\ub825\uc744 \ub354\uc6b1 \ud6a8\uacfc\uc801\uc73c\ub85c \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n<h2><strong>\ucc57\ubd07\uacfc \uace0\uac1d \uc11c\ube44\uc2a4<\/strong><\/h2>\n<p>AI \uae30\ubc18 \ucc57\ubd07\uc740 \uc5f0\uc911\ubb34\ud734 \uace0\uac1d \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uc5ec \ubb38\uc758\uc5d0 \ub2f5\ud558\uace0 \ubb38\uc81c\ub97c \ud574\uacb0\ud558\uba70 \uad6c\ub9e4 \uacfc\uc815\uc744 \uc548\ub0b4\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucc57\ubd07\uc740 \uc5ec\ub7ec \ubb38\uc758\ub97c \ub3d9\uc2dc\uc5d0 \ucc98\ub9ac\ud558\uace0 \uc989\uac01\uc801\uc778 \uc751\ub2f5\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d \ub9cc\uc871\ub3c4\uc640 \ucc38\uc5ec\ub3c4\ub97c \ub192\uc785\ub2c8\ub2e4.<\/p>\n<h2><strong>AI\uc640 ML \ub3c4\uad6c\uac00 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud601\uc2e0\ud558\ub2e4<\/strong><\/h2>\n<p>\ub9ce\uc740 AI \ubc0f ML \ub3c4\uad6c\uac00 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud601\uc2e0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. Google Analytics, IBM Watson \ubc0f HubSpot\uacfc \uac19\uc740 \uc778\uae30 \uc788\ub294 \uc120\ud0dd\uc740 \ub370\uc774\ud130 \ubd84\uc11d, \uace0\uac1d \uad00\uacc4 \uad00\ub9ac(CRM) \ubc0f \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub97c \uc704\ud55c \uac15\ub825\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub3c4\uad6c\ub4e4\uc740 \uc2e4\ud589 \uac00\ub2a5\ud55c \ud1b5\ucc30\ub825\uacfc \ud6a8\uc728\uc801\uc778 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n<h2><strong>\ube44\uc988\ub2c8\uc2a4 \uc608\uce21\uc744 \uc704\ud55c \uba38\uc2e0\ub7ec\ub2dd<\/strong><\/h2>\n<p>\uba38\uc2e0\ub7ec\ub2dd \ubaa8\ub378\uc740 \uc2dc\uc7a5 \ub3d9\ud5a5\uacfc \uace0\uac1d \ud589\ub3d9\uc744 \uc608\uce21\ud558\uc5ec \uae30\uc5c5\uc774 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uacc4\ud68d\uc744 \uc218\ub9bd\ud560 \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4. \uacfc\uac70 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec ML \uc54c\uace0\ub9ac\uc998\uc740 \ubbf8\ub798 \ud310\ub9e4\ub97c \uc608\uce21\ud558\uace0 \uc7a0\uc7ac\uc801\uc778 \uc2dc\uc7a5 \uae30\ud68c\ub97c \uc2dd\ubcc4\ud558\uba70 \uc704\ud5d8\uc744 \uc644\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uc2e4\uc81c \uc131\uacf5 \uc0ac\ub840<\/strong><\/h2>\n<p>\ub9ce\uc740 \uae30\uc5c5\uc774 AI\uc640 ML\uc744 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \uc131\uacf5\uc801\uc73c\ub85c \ud1b5\ud569\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Netflix\ub294 AI\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc0ac\uc6a9\uc790\uc758 \uc2dc\uccad \uae30\ub85d\uc744 \uae30\ubc18\uc73c\ub85c \ucf58\ud150\uce20\ub97c \ucd94\ucc9c\ud558\uc5ec \uc0ac\uc6a9\uc790 \ucc38\uc5ec\ub3c4\uc640 \uc720\uc9c0\uc728\uc744 \ud06c\uac8c \ud5a5\uc0c1\uc2dc\ud0b5\ub2c8\ub2e4. \ub9c8\ucc2c\uac00\uc9c0\ub85c, Amazon\uc758 \ucd94\ucc9c \uc5d4\uc9c4\uc740 AI\uc5d0 \uc758\ud574 \uad6c\ub3d9\ub418\uba70 \ud310\ub9e4\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<h2><strong>\ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 AI\uc640 ML\uc758 \ubbf8\ub798<\/strong><\/h2>\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc5d0\uc11c AI\uc640 ML\uc758 \ubbf8\ub798\ub294 \ubc1d\uc73c\uba70, \uc9c0\uc18d\uc801\uc778 \ubc1c\uc804\uc744 \ud1b5\ud574 \ub354\uc6b1 \uc815\uad50\ud55c \ub3c4\uad6c\uc640 \uc560\ud50c\ub9ac\ucf00\uc774\uc158\uc744 \uc81c\uacf5\ud560 \uac83\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc744 \uc870\uae30\uc5d0 \ucc44\ud0dd\ud558\ub294 \uae30\uc5c5\uc740 \uacbd\uc7c1 \uc6b0\uc704\ub97c \ud655\ubcf4\ud558\uace0, \ud5a5\uc0c1\ub41c \uace0\uac1d \ud1b5\ucc30\ub825, \uac1c\uc778\ud654\ub41c \ub9c8\ucf00\ud305 \ubc0f \ud6a8\uc728\uc801\uc778 \uc6b4\uc601\uc758 \uc774\uc810\uc744 \ub204\ub9b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><\/body><br \/>\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud601\uc2e0\ud558\ub2e4 AI\uc640 \uba38\uc2e0\ub7ec\ub2dd\uc774 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud601\uc2e0\ud558\ub2e4 \uc778\uacf5\uc9c0\ub2a5(AI)\uacfc \uba38\uc2e0\ub7ec\ub2dd(ML)\uc740 \ub354 \uc774\uc0c1 \ubbf8\ub798\uc758 \uac1c\ub150\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc624\ub298\ub0a0 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ucca8\ub2e8 \uae30\uc220\ub4e4\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub370\uc774\ud130 \ubd84\uc11d, \uace0\uac1d \uacbd\ud5d8 \uac1c\uc778\ud654, \ub9c8\ucf00\ud305 \ud504\ub85c\uc138\uc2a4 \uc790\ub3d9\ud654\uc5d0 \uc788\uc5b4 \uc804\ub840 \uc5c6\ub294 \ub2a5\ub825\uc744 \uc81c\uacf5\ud558\uc5ec \ud604\ub300 \ub9c8\ucf00\ud305 \ub3c4\uad6c \ud0a4\ud2b8\uc5d0\uc11c \ud544\uc218\uc801\uc778 \ub3c4\uad6c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc5d0\uc11c\uc758 AI\uc640 ML\uc758 \uc9c4\ud654 AI\uc640 ML\uc740 [&#8230;]\n","protected":false},"author":31,"featured_media":379659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1149,1147,1232],"tags":[],"class_list":["post-381728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-ko","category-digital-strategy-ko","category-market-research-ko"],"_links":{"self":[{"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/posts\/381728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/comments?post=381728"}],"version-history":[{"count":2,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/posts\/381728\/revisions"}],"predecessor-version":[{"id":381782,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/posts\/381728\/revisions\/381782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/media\/379659"}],"wp:attachment":[{"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/media?parent=381728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/categories?post=381728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sotel.us\/ko\/wp-json\/wp\/v2\/tags?post=381728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}