Category Archives: Social Media Marketing

Discover how SOTEL utilizes AI to transform marketing strategies, improving efficiency and reaching target audiences effectively.

Digital Strategy, Branding, Data Analysis, Data Tools, Market Analysis, Marketing, Social Media Marketing

AI in Marketing: Optimizing Strategies with AI

Posted on by o2b
iStock 1462024468 - 1
08
Jul

In the digital age, artificial intelligence (AI) is transforming how businesses execute marketing strategies. Applying AI in marketing helps optimize efficiency and enhance the ability to reach target customers. Here are ways AI is used to improve marketing strategies. Data Analysis AI helps collect and analyze data from various sources, including user behavior on websites, […]

Continue reading →
Risk Management, Branding, Crisis Management, Market Research, Marketing, Social Media Marketing

Crisis Response Management: Steps to Handle a Crisis

Posted on by o2b
PR Crisis Response Apology - 2
08
Jul

Crisis response management is crucial in today’s volatile business environment. Before a crisis occurs, it is crucial to have a clear and detailed crisis response management plan. Companies should: Preparation Before Crisis Before a crisis occurs, it is crucial to have a clear and detailed crisis response management plan. Companies should: Identify the crisis management […]

Continue reading →
Branding, Business Intelligence, Data Analysis, Market Analysis, Marketing, Social Media Marketing

Successful Online Advertising Campaigns

Posted on by o2b
Top Notch Digital Marketing Campaign Examples 01 1 - 3
06
Jul

Online advertising has become an indispensable part of business marketing strategies. With its wide reach and effective measurement tools, online advertising helps businesses optimize costs and achieve marketing goals quickly. Below are some successful online advertising campaigns and valuable lessons from them. Airbnb’s Facebook Ads Campaign: Attracting New Customers Airbnb, a leading global booking platform, […]

Continue reading →