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In the digital age, artificial intelligence (AI) is transforming how businesses execute marketing strategies. Applying AI in marketing helps optimize efficiency and enhance the ability to reach target customers. Here are ways AI is used to improve marketing strategies. Data Analysis AI helps collect and analyze data from various sources, including user behavior on websites, […]
Category Archives: Branding
SOTEL provides AI solutions to optimize marketing strategies, from data analysis to crisis brand management, driving business growth
08
Jul
Jul
In today’s fast-paced digital world, managing a brand’s image during a crisis is crucial. Crisis image improvement is a vital process that can transform these challenges into opportunities for brand enhancement. Here are the essential steps to improve your brand image during and after a crisis: Acknowledge the Crisis The first step in crisis image […]
08
Jul
Jul
Crisis response management is crucial in today’s volatile business environment. Before a crisis occurs, it is crucial to have a clear and detailed crisis response management plan. Companies should: Preparation Before Crisis Before a crisis occurs, it is crucial to have a clear and detailed crisis response management plan. Companies should: Identify the crisis management […]
08
Jul
Jul
Market analysis has become an essential tool in modern business strategies. It helps companies gain a deeper understanding of their customers, optimize business strategies, and enhance competitiveness. Today, we will explore various market analysis methods and the benefits they bring to businesses. Market Analysis Methods Primary and Secondary Market Research One of the most common […]
06
Jul
Jul
Online advertising has become an indispensable part of business marketing strategies. With its wide reach and effective measurement tools, online advertising helps businesses optimize costs and achieve marketing goals quickly. Below are some successful online advertising campaigns and valuable lessons from them. Airbnb’s Facebook Ads Campaign: Attracting New Customers Airbnb, a leading global booking platform, […]
06
Jul
Jul
Search Engine Optimization (SEO) has become a key factor determining the success of online marketing strategies. To achieve high rankings on search engines like Google, businesses need to apply effective optimization steps. This article will guide you through the important steps to achieve this goal. Step 1: Keyword Research Keyword research is the first and […]